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Picture two sides of a river bank. Each is fine and prosperous in its own way. Each side has places for people to work, schools for children to receive an education, shops in which to purchase goods and caring people going busily about their day's work. Between the two settlements is a river and the bridge that once connected them has burned. How can they begin to interact again? The simple answer is, they can't. That is, they can't until someone builds a new bridge and people from one side can travel to the other side. If they don't build that bridge, they will continue each in their own worlds without ever meeting, since they will not cross the river. The lesson for business is to consider what happens when you build the new bridge. How will it change the way you do your business? What impact will it have on your customers? First, you must assume a new role when the bridge is rebuilt. If you are the person who crosses the bridge to the other side, your role will be that of "visitor." If you are the person who receives the visitor who has crossed the bridge, your role will be that of the "host." Our ability to respond respectfully to cultural diversity as both a host and a visitor on either side of the riverbank is rapidly becoming an essential soft skill for business success. Each role brings its own set of protocols if you are going to gain new business partnerships. Crossing a bridge and going to someone's business requires that you would first announce your presence, similar to ringing a doorbell if you arrived at a neighbor's house. You would not enter that house unannounced and expect a warm welcome. When you enter the business, you follow the guide who will inevitably be waiting there. You do not barge through to where you want to go, claiming territories as your own and creating your own occupation. Whether your host business greets you kindly and hospitably, or whether they meet you with defiance and distrust will largely depend on how attentive you are to their expected protocols. Since you have lived on one side of the river all your life and only recently got to cross the new bridge, the biggest mistake you can make is to assume that how that person lives and conducts his business on the other side is exactly how you live and conduct yours. If you do that, you will get off to a very bad start and your meeting may end with the destruction of the bridge for a second time. Article Source: http://EzineArticles.com/9347313